Cathy Davis

Brand Promises.

Everyone is talking about BRAND. Just exactly what DOES that mean?! Your BRAND is your promise, your handshake, your reputation, your “method of operation”. Your BRAND sets you apart from your competition. How do your clients describe you and your business? The American Marketing Association describes a BRAND as a “name, term, sign, symbol or …

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Mindful Marketing

Mindfulness: An in-the-moment, acute awareness of the pursuit of excellence. Marketing: Making a positive connection with your consumer. Mindful Marketing: A New Way of Thinking About a New Way of Marketing . . . OFFER a product or service that “serves” your consumer BELIEVE in your product or service BUILD a business based upon trust, honesty and …

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