BE VISIBLE, CREDIBLE, and UNFORGETTABLE!
If you are in business for yourself, you know the importance of these three words and the importance of having a competitive edge. If you want to be seen as the leader in your arena, you’ve got to be visible, credible, and unforgettable in the eyes of your clients, competitors, and referral partners.
One of the quickest, cheapest, and most successful ways to acquire all of these three traits simultaneously is to publish a book about your journey, the ensuing roller coaster ride, and the relevant lessons learned. The more you share YOUR story, the more likable and approachable you’ll be to your consumer.
With book sales up by 35% in 2021, now is the time to write that book you’ve been thinking about. Research shows that people primarily bought books over the past 24 months because they were looking for HOPE and COMMUNITY. Sharing your story allows you to offer a sense of hope AND helps you grow your community of followers.
“It’s not about how well your book sells . . .
it’s all about how well your book sells YOU!”©
If you are merely looking to add an additional stream of income based upon your Amazon sales, you’re going to be terribly disappointed. You will see a greater return on your book investment dollars if you see your book as a marketing tool for you and your business. Let the Power of Publishing be your “secret sauce.”
Who benefits the most from using the Power of Publishing?
- Speakers, trainers, consultants, experts
- Service providers, business owners, entrepreneurs
- Health-oriented professionals (physical-, mental-, financial-health)
- Coaching professionals (business-, health-, fitness-, transformational-coaches)
- Non-profit organization leaders
Customers inherently gravitate to people they view as leaders and are more willing to pay extra for your expertise; be willing to step up, step out, and be seen. Whether it’s in-person or via Zoom, volunteer to be the speaker . . . or introduce the speaker . . . or at least offer a door prize at the next Chamber meeting . . . and, “Oh, by the way . . . if you want to learn more about how we help people, you’ll find my book in that gift basket you just won!”
According to Google, searches that include the word, “best” have grown 80% in the past two years. Being known as “the best” choice in your business would be awesome and having a professionally published book will add volumes (pun intended) to your credibility factor. However, this makes it even more important to invest in making your book look, read, and feel like it was professionally published – after all, your credibility is at stake.
The greatest compliment you can ever receive is to be referred to a new prospect by an existing client or key referral partner. That introduction is golden. Sending your book as a thank you to clients or colleagues keeps your name and specialty in the forefront and increases those referrals.
Remember . . .
As I tell every author I have a conversation with, “We are not going to plan your retirement around the sale of your book.” Your book is a marketing tool, meant to help you create an atmosphere of excellence and approachability.
Let VISIBLE, CREDIBLE, and UNFORGETTABLE be your goal.
Are you ready to Look Good, Get Noticed, and Reach More People?
WE CAN HELP YOU WITH THAT.
To learn more about Professional Author-Assisted Self-Publishing,
please email us at email@example.com
to request a conversation with Cathy.