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HAND-Y Moth Storytelling Outline

By Cathy Davis | March 15, 2023

(Reprised/updated from original 2/6/20 post) Storytelling engages your audience and invites them into your KNOW-LIKE-TRUST funnel. A few years ago, I had the opportunity to attend a weekend speaker’s workshop in NYC. One particular afternoon, we spent under the tutelage of a producer from The Moth. If you are not familiar with The Moth, you […]

BOGO: Book One & Get One!

By Cathy Davis | February 15, 2023

LOVE COMES IN 2’s February is the second month of the year, and well-known for things that come in 2’s . . . a few of our favs include love and marriage, strawberries dipped in chocolate, champagne toasts . . .you get the idea.  This got us thinking about other things that we love which […]

2023: It’s Time to RAISE the B.A.R.

By Cathy Davis | January 3, 2023

2022 was an AMAZING year for many. Restaurants and travel re-opened, and many people were able to reconnect with family and friends. Businesses got busier and new jobs were created. What can we do to make 2023 even better? It’s Time to RAISE the B.A.R.! Whether your calendar was full in 2022, or you are […]

Publishing a Book is a LOT Like Putting Together a 10,000-Piece Puzzle

By Cathy Davis | November 1, 2022

Publishing a book by yourself is very much like putting together a 10,000-piece puzzle. It’s always good to invite a few friends to join you . . . especially if they love puzzles and know quite a bit about how to put them together! CONTENT: Editors, Proofreaders, Indexers, and more. OH MY! Your words are […]

NOW is not the time to be hiding

By Cathy Davis | August 22, 2022

“Succeeding in business is all about making connections!” – Sir Richard Branson I’ve been hearing the word “recession” a lot lately and I also noticed the root of this word is RECESS! We’re only in RECESS, folks! It’s time to play with some new ideas about growing your business! So, when someone tells me, “I […]

The Super P.O.W.E.R.© of Publishing

By Cathy Davis | March 8, 2022

Over a million books are released each year on Amazon, so how do you and YOUR BOOK get noticed? There is SO MUCH MORE to publishing a book than merely having it listed on Amazon. Yes, Amazon is a great resource for distribution, but it’s not the end-all. There are SO MANY things that need […]

BE VISIBLE, CREDIBLE, and UNFORGETTABLE

By Cathy Davis | February 21, 2022

BE VISIBLE, CREDIBLE, and UNFORGETTABLE! If you are in business for yourself, you know the importance of these three words and the importance of having a competitive edge. If you want to be seen as the leader in your arena, you’ve got to be visible, credible, and unforgettable in the eyes of your clients, competitors, […]

Great Book Design Helps to Sell Your Book

By Cathy Davis | February 1, 2022

I have a LOT of authors who hand me (or mail me) a copy of their DIY book and ask for my opinion. It can create a very awkward moment, especially if the book truly needs help. A poorly designed book will push potential readers away. They may not know why, but they are simply […]

The Order of a Book

By Cathy Davis | January 24, 2022

The Order of a Book I recently had a self-published author contact me about how to do book signings in his local city. He had reached out to several locally owned Mom-and-Pop bookstores, as well as to a local Barnes and Noble. Each one had turned him down and he couldn’t figure out why. He […]

Aspiring Author Awareness

By Cathy Davis | January 3, 2022

Aspiring authors LOVE to imagine what it would be like to hear the words, “We’d love to publish your book!” It would mean all the late-night worries and endless hours writing their manuscript were not in vain . . . and more importantly they can say, “somebody likes me!” Unfortunately, in today’s world of publishing, you can’t […]

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