UPGRADING YOUR LOGO THROUGH THE USE OF COLOR AND ONE SIMPLE, MEMORABLE ICON . . .
Following the lead of Apple, Gucci, Nike, et al, Kate Spade added one simple iconic “spade” shape to update her logo.
Quite often, when a national brand’s primary logo is in black and white, they reserve the option to show that same logo in whatever color-of-the-moment suits a particular campaign.
Finding ways to expand your brand throughout every consumer touch-point serves to reinforce brand recognition and establish brand loyalty.