A Foggy Brand is the “silent sabotage”
for small business owners.
Most entrepreneurs and small business owners don’t realize how important brand clarity can be. If you are confused about WHY you are in business, WHO you are selling to, and WHAT you are selling . . . it comes across in everything you do.
It’s time to clear the fog, attract new clients and make more money.
KNOW YOUR WHY
We’ve all seen it . . . the Simon Sinek video on YouTube, “Start With Why,” where he explains our “WHY” as the purpose, cause, or belief which inspires us to do what we do. Getting clear on your WHY is the foundation of the Mission and Vision for your business. When you start with your WHY, it is much easier to grow your business.
IDENTIFY YOUR WHO
More than likely, you are familiar with Dr. Seuss’s, “Horton Hears a Who”. The entire book has Horton convinced his “WHO” is definitely out there — he just needs to find them. The first step in finding your WHO is to identify them. Where do they live? What do they believe? Who do they runaround with? What kind of relief are they needing? Once you identify your WHO, it is much easier to attract more of them.
REFRAME YOUR WHAT
Stop Selling Your Products and Services. Yep. That’s what I tell all our clients. Entrepreneurs and small business owners spend too much time selling their WHATs, and completely forget about their WHYs. People can buy “what” you do/offer just about anywhere, from anyone. But when you focus on selling WHY they want to buy it — the relief they get when they make a purchase — you automatically turn the focus on how you help THEM. It’s not about YOU or your products or services. It’s all about offering them relief (aka: the Grief-to-Relief ratio).
And . . . in case you need a reminder . . we help brand-befuddled entrepreneurs and small business owners dispel their foggy brands, clarify their intent, attract more clients and make more money.
And we LOVE making that happen.