If You Build It, They Will Come…..Why an Author Brand Platform is Crucial

THE ONE QUESTION we get asked the most is . . .

“How do I sell more books?”

The tricky part is that you NEED to ask this question before your book ever gets published.


Building your Author Brand Platform is one of THE most crucial steps in developing your non-fiction book, yet it usually gets skipped by most authors. In their eagerness to “get published” an author will fast-forward through editing, hire a book designer, and upload their book for publishing before they ever think about selling.

As a non-fiction author, your book is a key marketing component for building credibility. Much like a glossy annual report for the corporate entity, your book becomes a huge metaphorical billboard for you and your small business. You don’t want to cut corners or skip steps . . . especially with your Author Brand Platform.

Important factors to consider when building your Platform:

  • Who is your audience?
  • What motivates them to buy books?
  • What do you offer that they cannot get elsewhere?
  • How does your book highlight your area of expertise?
  • How will you monetize the content of your book within your business?
  • When does your target audience get motivated to buy your book? Is there a seasonal demand?

When you treat the marketing of your book just like a business, you increase your odds exponentially for attracting new clients and growing your business.

If You Build It (IN THE BEGINNING), They Will Come.

And remember . . .

“It’s not about how well your book sells . . .
it’s ALL about how well your book sells YOU©.”

To schedule an Author Brand Platform discussion with Cathy, or to get answers to any other publishing questions, please connect to her calendar HERE.


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