Yellow Pages Logo Gets a Makeover
By LuAnn LaSalle | March, 2011 | Canada
The fingers are still doing the walking for the Yellow Pages, but they’ve had a makeover as the company looks for increased digital growth with more web-based services.
Now known as Yellow Media Inc. , the Montreal-based company unveiled its new logo as a simple pair of fingers. Gone from the logo is the directory the fingers had been strolling across for generations.
“Our logo was too traditional,” president and CEO Marc Tellier said in an interview.
“Let’s recognize that the world has changed and that our logo is living in an environment that wasn’t even contemplated.”