Mindful Marketing: Plan to Succeed

Planning to Succeed.

January ushers in the best of intentions with promises of New Year’s resolutions, or as I like to call them, RE-SOLUTIONS.

Geese Plan to Succeed.

There’s a great analogy about how GEESE use the concept of continuous RE-SOLUTION (or process improvement) to succeed in getting the flock to its destination.

FACT: Geese fly in a “V” formation, increasing their flight range by 71% (versus flying solo).
FOOD-FOR-THOUGHT: People who share a common direction and a sense of community get where they are going more quickly and easily when traveling on the trust of one another.

FACT: Whenever a goose falls out of formation, it feels the drag and resistance of trying to go it alone, and quickly gets back into formation to take advantage of the lifting power of the flock.
FOOD-FOR-THOUGHT: If we have as much sense as a goose, we’ll stay in alignment with those who are headed in the same positive direction that we are.

FACT: When the front goose gets tired, he rotates back in the wing and another goose steps up to fly as the leader.
FOOD-FOR-THOUGHT: It pays to take turns doing hard jobs and trust that we can rely upon others to step in when we need them.

FACT: Geese honk as they fly, encouraging those up front to keep up their speed.
FOOD-FOR-THOUGHT: We need to be careful what we say when we honk from behind. Better to be the “cheerleader” rather than the “fear-leader”.

Brings about a whole new meaning to “getting goosed”.

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