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The 5 “W”s of BRAND (and one “H”)
Your BRAND sets you apart from your competition.
- WHO: Who is your customer? Who do you WANT your customer to be?
- WHAT: What are you REALLY selling? What need are you fulfilling?
- WHEN: When can your customers reach you? When can you reach your customers?
- WHERE: Where do your customers find you? Internet? Storefront? Where do you find your customers?
- WHY: Why do your customers want to do business with you? Why did your start your business?
- HOW: How often do you and your customers interact? How do you set your business apart from/ahead of your competition?
How do your clients describe you and your business?