“Painting” said Pooh, “is like humming in color”
Handing someone a generic business card or marketing piece tells them your company is . . . well, generic.
Offering well-thought-out marketing materials (from business cards to website banners) tells your audience you are excited about and proud of what you do, and want to share what you know. It doesn’t matter whether you are a financial planner or a tattoo artist, utilizing color or black-and-white — how you “paint the picture” of your business creates your visual brand.
You become memorable.
Choosing color to represent your business is much more than picking your favorite color. Different colors evoke different subliminal psychological responses. That’s why hospitals traditionally don’t use orange, yet Home Depot does.
What message does your business “hum”?